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value proposition

P4P’s Incompatibility with DEI

By Energy Rant No Comments
When I first heard the term “value proposition” years ago, I thought, what the heck does this obtuse phrase mean? In this context, value is a measure of desirability, and proposition means proposal. Google tells us that value proposition is “an innovation, service, or feature intended to make a company or product attractive to customers.” Oh, you mean selling point: “a feature of a product for sale that makes it attractive to customers.” Wikipedia adds another term, “In marketing, the unique selling proposition, also called the unique selling point or the unique value proposition in the business model canvas, is…
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Behavioral Economics; A Quiz

By Energy Rant One Comment
Expressions Hair Design versus Schneiderman. That may sound like a softball or bowling league matchup, but it is actually a Supreme Court case that was heard last week. How in the world does this relate to energy efficiency? It is a case of behavioral economics and the Constitution, believe it or not. Energy efficiency has everything to do with behavioral economics, or maybe it’s the other way around. Behavioral Economics Behavioral economics posits that emotional bias leads to poor economic decisions. Did someone say electric car? I couldn’t resist. There is no doubt about it. People make poor economic choices…
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