Know the Market. Design Smarter Programs.

Market Assessments and Baseline Studies with Michaels Energy

The success of any energy program depends on accurate insights. Michaels Energy delivers data-driven market assessments and baseline studies that help utilities, government agencies, and program sponsors make strategic, informed decisions.

We dig deep into the numbers, behaviors, technologies, and barriers that shape your energy landscape — so your programs are better targeted, more impactful, and ready for regulatory review.

What Are Market Assessments & Baseline Studies?

These are research-based tools that provide a snapshot of current conditions, customer behaviors, technology adoption, and energy use patterns across sectors, regions, or customer types. They form the foundation for program design, potential studies, cost-effectiveness testing, and impact tracking.

Quantitative & Qualitative Market Research

Delivers data-driven and human-centered insights that reveal how markets truly behave.

Baseline Studies for Technologies, Practices, and Behaviors

Establishes clear benchmarks to measure change and validate future savings opportunities.

Market Characterization & Segmentation

Defines distinct market segments, enabling more targeted and effective program strategies.

Adoption & Saturation Studies

Tracks technology and practice adoption rates to assess market maturity and program impact.

Barriers & Opportunities Analyses

Identifies what hinders progress and where opportunities exist to accelerate market transformation.

Customer Needs & Attitudes Surveys

Captures customer perspectives to align programs with real-world motivations and priorities.

Why Michaels Energy?

Independent, unbiased research and analysis

Experienced with diverse markets including C&I, small business, and hard-to-reach sectors

Integration with program design, evaluation, and M&V efforts

Clear, actionable insights that translate into smarter energy strategies

Trusted by utilities, cooperatives, state agencies, and regional program sponsors

Who We Serve

Utilities & Program Administrators
Public Utility Commissions & Energy Offices
Municipal & Cooperative Energy Providers
Energy Efficiency Portfolio Designers
Regulatory & Oversight Bodies

Success Spotlight: NEEA Whole-Home Metering Study

The Northwest Energy Efficiency Alliance (NEEA) wanted to go beyond knowing what equipment was in homes — they wanted to know how much energy it used and when.

Michaels Energy partnered with Evergreen Economics to design and implement a whole-home metering study across 400+ homes in Washington, Oregon, Idaho, and Montana. Using custom packages of eGauges, current transducers, and remote temperature sensors, our team ensured live data was collected, transmitted, and stored for analysis.

Our Contribution

Designed metering tool packages and data transfer methods
Collaborated with local electricians to install and test equipment
Gathered data on usage patterns for equipment types, models, and homes

Impact

Delivered actionable data to inform NEEA’s residential efficiency programs
Enabled utilities to understand equipment performance under different conditions (pre-, during, and post-pandemic)
Provided a foundation leveraged in multiple DOE and statewide studies, as well as campus sub-metering projects

Explore More Case Studies

Ready to Design with Insight?

Partner with Michaels Energy to uncover what your customers need, where the market stands, and how your programs can lead the way.

Talk to a Market Research Expert