The Peril In Layers of Customer Experience

The Peril In Layers of Customer Experience

I’m going off-road this week for a tale of customer experience with an acceptable, but not great, ending. My purpose is not to whine and complain, but to help readers learn about empowerment and putting the customer/client first. It is critical to the success of...
The Energy Resource Hiding in Plain Sight

The Energy Resource Hiding in Plain Sight

Written by guest blogger Liz Haworth, VP of Marketing at Michaels Energy Jeff is out of town, which means the Energy Rant microphone landed on my desk. As Michaels Energy’s marketing lead and current Chair of the AESP Board, I spend a lot of time thinking about how...
Programs Designed to Be Evaluated, Not Effective

Programs Designed to Be Evaluated, Not Effective

I spent last week in HOT San Diego at the AESP Annual Conference. It was 20 degrees above average, hanging out in the 85-90°F range of blazing afternoon temperatures. It felt like late June in the upper Midwest. Multiple locals noted that “this is not normal.” For...