The depth of decarbonization will ride the line where the net of cost and convenience meets that of conventional alternatives. Polling from the University of Chicago indicates 38% of Americans are willing to chip in one (1) dollar per month to fight climate change, down fourteen percentage points from 2021 (presumably, that 14% are willing to pay nothing now). Or, as one Wall Street Journal article noted in November, “Someone has to pay for it, and shareholders and consumers decided this year it wouldn’t be them.” For instance, I like to cut, split, stack, haul, and burn wood for heat. It must burn hot…
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Two weeks ago, I wrote the “electric storage industry that is grabbing all they can before someone figures out that will never be the answer to bridging gaps of intermittent renewables.” Time’s up. Utility Dive last week quoted a North American Electric Reliability Corporation (NERC) spokesman: “Batteries aren’t going to do it, and we’re going to need a backup fuel for wind and solar. So this is important to invest in.” The rest of this post includes a dive into consumer choice and what things might look like at scale. Consumer News In fresh news from Holman Jenkins of The…
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I knew a little about ESG – environmental, social, and corporate governance. I even saved a few articles to my pile, but when Tesla was recently booted from the index and Elon Musk called it a scam, I thought, this is a good time to investigate. Musk took to Twitter, “Exxon is rated top ten best in the world for environment, social & governance (ESG) by S&P 500, while Tesla didn’t make the list!” And later, he added, “ESG is a scam,” followed by “It has been weaponized by phony social justice warriors.” Raarrr! Let’s take a look. I wrote…
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After several weeks of hardcore grid-interactive efficient buildings (GEBs) discussion and brutal challenges, I’m giving your brains a break this week – kind of like a shot of whiskey after weeks of drinking green protein smoothies in preparation for that marathon you always wanted to do. Pronunciations Speaking of GEBs – how do you say GEBs? Gebs, right? What about SEM. No. SEM aficionados are a highfalutin crowd. It’s es ee em. So dudes, if you don’t like the way people pronounce your organization or activity, name it something simple or deal with the consequences of busy people. What about…
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“We need some ideas for saving energy. Whaddya got?” Have you ever heard those lines? They are about as common as “Are we there yet? How much further?” Last week I was on a working group call on the subject of emerging technology. They didn’t call it that, but that’s what it was. Specifically, the discussion centered around taking successful pilot work and broadcasting it nationwide to expand it to the mainstream. That is emerging technology or maybe market transformation. From my brain, emerging technologies include proven technologies or approaches that are not yet widely common in the market or…
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The electric car (or vehicle / EV) may be the most captivating technology of my career. I panned EVs ten years ago with a Frivolous Novelty. I implore you to go back and read that. Almost nothing has changed in ten years! The iPhone launched 13 years ago. Everyone has an iPhone or an iPhone wannabe. By contrast, the EV has gone from zero to 0.02 in the same period. This week I will cover market challenges and pain points. Next week, we will look at some mitigating solutions, some of which are stupendously simple. The Wall Street Journal reports…
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Last week I wrote about understanding the customer and knowing what they want, whether the customer is the utility, regulator, or the end user of energy. Taking this a step beyond, the customer/client may not know what they want. For example, a hypothetical customer may want to control all energy use in their house from a smartphone, 100% renewable energy, and a smart-grid connected electric car. I am convinced once the hoopla settles, customers will want (1) cheap, reliable energy, and (2) any help to be more successful. Three weeks ago, I wrote about Messing with Near Perfection. That post…
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For this week’s publication, I was trying to think of an expensive, short-lived, duplicative, inconvenient, limited use, frivolous novelty. Did I mention expensive? After a half-hour of wonderment, the best I could do is a Homer Simpson bottle opener. But really the Homer Simpson bottle opener will last longer and at least be useful (note, I didn’t say serve it’s purpose, which is to make people laugh) probably for a far longer period than the electric car. Twenty years ago “they” were talking about developing electric cars, I guess to save us from carbon dioxide, but I don’t recall the…
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