Back in May I wrote that we need to explain the benefits of energy efficiency in simple terms – like our mothers would understand. In that I explained that utilities serve a public benefit, like roads. Since the dawn of energy efficiency, there have been cost effectiveness hurdles – that make little sense to this 20 year veteran, let alone my 80 year old mother. Since this is not (thankfully) my normal area of expertise, it took me a couple hours to figure things out and I’m still not sure I have this all right. That my friends speaks volumes,…
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