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As a company leader and owner, efficiency advocate, and AESP Board Member, I spend many of my waking hours and maybe many of my unconscious hours analyzing and processing behavior. What motivates people, and why do they choose what they choose? When I read a headline like White House Poised to Relax Mileage Standards –Read more

Last week I attended a workshop, “Powering A More Electric Economy”, sponsored by the Wisconsin Public Utility Institute (WPUI). They provide great content, and this workshop was no exception. It got me thinking, which can be dangerous for our staff and Rant readers, but that’s the price you pay to be a daredevil. The primaryRead more

Twenty-five years ago, I lived in the Northern Virginia suburbs of Washington: the distance from my condo apartment to work was four miles as the crow flies; a half hour as the car drives.  Monthly parking fees were $100, so I biked.  Today, in Wisconsin, these numbers are: practically free parking, eighteen miles, and stillRead more

When consumers are considering the purchase of an electric vehicle, what are they thinking?  Good question. I would be thinking, how can I fully utilize it and what are the limitations?  The limitation nearly anyone would consider include the limited driving range.  What can I do with the 70 mile or so cap between charges? Read more

It’s been a long time since I’ve written about compact fluorescent light bulbs, so I think I’ll keep it that way. This rant is brought to you by our friends at E Source.  Actually, as I was scrounging around for some information on their site, I came across this article on electric vehicles, or EVs[1], whichRead more

A couple weeks ago I beat up electric automobiles for being overpriced and unpractical due to their short driving ranges and cripplingly long charge times.  This week I present a saner approach to substantial energy and emissions reductions. The electric car is the equivalent of installing renewable energy sources before making conventional systems and technologiesRead more