Two weeks ago, I described the chasm before mass-market electric vehicle adoption. The chasm, as shown in Figure 1 and depicted in the EV Rant as a moat, is the gap between enthusiastic nerds and mainstream curmudgeons. I'm often among the mainstream curmudgeons, but not always. I could be considered an early adopter of smart thermostats and cold-climate heat pumps purchased 11 and 7 years ago, respectively. Figure 1 Market Adoption Curve For automobiles, I have gone out of my way for years, decades even, to find ones with manual transmissions – why? Energy efficiency, for one. There is less…
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