by Jeff Ihnen | Oct 2, 2017 | Energy Rant
If you enjoyed the greatest modern decade of sports, when MJ went six for six in the NBA finals, you would remember this McDonald’s commercial nearby. In it, Larry challenges Michael to a game of trick shots for Michael’s Big Mac and Fries. (I don’t know why my...
by Jeff Ihnen | Sep 25, 2017 | Energy Rant
In my Personal Finance class as an undergraduate, our instructor used the term diworsification[1] for large stalwart companies. Diworsification occurs when a company buys another company it knows nothing about and isn’t complimentary to the core business. Utilities...
by Jeff Ihnen | Sep 18, 2017 | Energy Rant
Last week, in a moment of weakness, I was on my Pinterest board (is that what it’s called?), when I came upon this excellent tip sheet from a marketing blog[1]. I noted that the “emotional” alternatives to the “intellectual,” bloated phrases were simpler with fewer...
by Jeff Ihnen | Sep 5, 2017 | Energy Rant
This Rant post is propelled by AESP goers. Several colleagues and I attended AESP’s summer conference for technology in Toronto last week. We landed numerous positive comments about this blog; some from people I don’t know or never met. I greatly appreciate these...
by Jeff Ihnen | Jul 31, 2017 | Energy Rant
Everyone has applied for health insurance[1], and many of you have applied for life insurance. Anyone over, oh, 40, 50, or for sure 60, knows health flaws start to accumulate like the dumpster’s worth of unwelcome gifts, used shoes, and outdated clothes for those of...
by Jeff Ihnen | Jul 24, 2017 | Energy Rant
Thank you to Mike Frischmann (our Director of Evaluation Engineering) for contributing to this week’s Rant. Eight hundred pound gorilla alert! Energy efficiency program evaluation “best practices” need a big overhaul. I am not talking about best practices for doing...
