investment

Last week we looked at the financial benefits of energy efficiency as compared to the stock market.  I’m going to take this a few steps further, as forewarned last week.In both cases we start with the $39,000 investment and the stock market simply grows at its long-term average of 7.5% (Dow Jones Industrials).  Obviously, a smooth appreciation of your investment is not the case and if you don’t have a strong stomach, you should avoid equities.  Why is it called the Dow Jones Industrial Average anyway?  It’s full of service companies, banks, and retailers.  It includes Microsoft, but not Apple,…