One of my obsessions is understanding how people make choices and what they truly value. Regarding climate change mitigation and everything else, the quest for more dollars or dollar efficiency, i.e., bang for the buck, rules. Migration to Danger A recent article from Bloomberg, Americans are Moving Toward Climate Danger in Search of Cheaper Homes, lays it out for us. That is Bloomberg’s headline, but do people believe climate change is a threat? Don’t bother asking. Watch what people do. Actions don’t lie. “Americans are actually choosing to move to Zip codes with a high risk of experiencing wildfire, heat,…
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