inclusion Archives - Michaels Energy

Mar 22

P4P’s Incompatibility with DEI

By Jeff Ihnen Energy Rant No Comments

When I first heard the term “value proposition” years ago, I thought, what the heck does this obtuse phrase mean? In this context, value is a measure of desirability, and proposition means proposal. Google tells us that value proposition is “an innovation, service, or feature intended to make a company or product attractive to customers.” Oh, you mean selling point: “a feature of a product for sale that makes it attractive to customers.” Wikipedia adds another term, “In marketing, the unique selling proposition, also called the unique selling point or the unique value proposition in the business model canvas, is…

Oct 19

Love0

Supporting DBEs? Play the Long Game

By Jeff Ihnen Energy Rant No Comments

We live in a world of instant gratification and making this quarter’s numbers, or at most, annual numbers, is the main goal – except, of course, for zero-carbon goals that no one knows how to solve. Too often, governors, mayors, legislatures, and companies throw goals out there 30 years or more down the road, making it someone else’s problem. Planning, setting critical milestones, and preparing for the next five or ten years, or even longer, requires discipline, but it is also where the big payoffs to success are born. Not surprisingly, I learned the long game about taking on challenges…