by Jeff Ihnen | Sep 25, 2017 | Energy Rant
In my Personal Finance class as an undergraduate, our instructor used the term diworsification[1] for large stalwart companies. Diworsification occurs when a company buys another company it knows nothing about and isn’t complimentary to the core business. Utilities...
by Jeff Ihnen | Sep 18, 2017 | Energy Rant
Last week, in a moment of weakness, I was on my Pinterest board (is that what it’s called?), when I came upon this excellent tip sheet from a marketing blog[1]. I noted that the “emotional” alternatives to the “intellectual,” bloated phrases were simpler with fewer...
by Jeff Ihnen | Jul 17, 2017 | Energy Rant
This post is the main course following last week’s appetizer that covered some complexities of deep energy retrofits for homes. The thrust of that post was that even retrofitting homes requires considerations of many things that have nothing to do with energy – just...
by Jeff Ihnen | Jul 10, 2017 | Energy Rant
As luck would have it, in recent memory, I’ve been to a couple t-shirt nights at MLB games. Yippy. This isn’t like the free shirts they give out at marathons, where you can take whatever size you need – you know, something that fits. No. Baseball franchises provide...
by Jeff Ihnen | May 22, 2017 | Energy Rant
Last week we revealed the five priorities of saving energy: Shut it off Slow it down, set it back (temperature, etc.) Reduce waste Retrofit or replace with efficient equipment Don’t be stupid Speaking of don’t be stupid, if you didn’t read last week’s post… In this...
