by Jeff Ihnen | Aug 26, 2013 | Energy Efficiency, Energy Rant
As I mentioned in a LinkedIn post last week, this week’s Energy Rant involves an interesting article Why Homeowners Don’t Trust Energy Efficiency. The paper could also be tweaked a little and re-entitled, Why Customers Don’t Trust Energy Efficiency. Period. As...
by Jeff Ihnen | Aug 12, 2013 | Energy Efficiency, Energy Rant
This week’s rant is brought to you by Ryan Kroll, Michaels’ Program Evaluation Manager. Last week Ryan issued a Program Brief discussing 90/10 confidence and precision sampling that is the industry norm for energy efficiency program impact evaluation. The 90/10...
by Jeff Ihnen | Jul 22, 2013 | Energy Efficiency, Energy Rant
Over the weekend I was reading this white paper by ACEEE, and as almost always, a number of responses came to mind. With the passing of years I observe that as people age, they fall into perhaps three categories: (1) the curmudgeons – the glass is ¾ empty and...
by Jeff Ihnen | Dec 3, 2012 | Energy Efficiency, Energy Rant
Taking a suggestion from an anonymous rant reader [doesn’t want to get fired], I purchased and have been reading a book called Predictably Irrational. Figuring out peoples’ decision-making process is my job – to win proposals, design programs that people want, and...
by Jeff Ihnen | Aug 20, 2012 | Energy Rant
Jeff Erickson of Navigant Consulting presented an interesting paper at last week’s American Council for an Energy Efficient Economy (ACEEE) Summer Study for Buildings. The title was, “Occupy Wall Street and the Tea Party Battle over Energy Efficiency.” I thought it...
