This week's Energy Rant is written by Kenny Porter and Tyler Kashdan of Michaels Energy. As I shoveled my way out of the recent record-breaking snowstorm, I couldn't help but reflect on the monumental effort it took to move all that snow. It reminded me of our work in outreach. Not the physical lifting of snow, but the weighty task of convincing customers that their time isn't wasted and that real benefits await them by enrolling in utility energy efficiency programs. We're dedicating this blog to talk about our role as Account Managers. So Much Waste Did you know that commercial…
Read More
No one will confuse me with Simon Sinek, a great speaker, but one thing I can do is nail my timeslot. If I’m mindful of the time I have available, 20 minutes, etc., I will nail it – except one time. That was last fall as I was doing my fourth rendition of electrification for the Wisconsin Public Utilities Institute. I update my presentation every year for current data and trends because the audience deserves it. But I tried too much stuffing for that bird. After several practice runs, I was consistently 10 minutes over the time limit. I thought…
Read More
Does every decision boil down to a binary choice? A binary choice is a decision between two alternatives, like yes or no, and do or do not. This applies to determining what ‘is’ and ‘is not’ a factor in decision making. For example, deciding that the color of a car you may be considering ‘is’ or ‘is not’ important is a binary choice. This is how we slice through the peanut butter, decide what matters, and get on with it. We narrow down and hone into what is essential. Binary decisions are primitive, as demonstrated in a December post featuring…
Read More