by Jeff Ihnen | Jan 9, 2017 | Energy Rant
Last week I wrote about understanding the customer and knowing what they want, whether the customer is the utility, regulator, or the end user of energy. Taking this a step beyond, the customer/client may not know what they want. For example, a hypothetical customer...
by Jeff Ihnen | Dec 19, 2016 | Energy Rant
A couple years ago at an AESP conference, we had a fascinating speaker and topic. It was one of those that had me thinking deeply and philosophically. The subject was technology and the future. The takeaway: every problem is either a technical problem or one of human...
by Jeff Ihnen | Aug 4, 2014 | Energy Efficiency, Energy Rant
When consumers are considering the purchase of an electric vehicle, what are they thinking? Good question. I would be thinking, how can I fully utilize it and what are the limitations? The limitation nearly anyone would consider include the limited driving range. ...
