Behavioral Economics; A Quiz

Behavioral Economics; A Quiz

Expressions Hair Design versus Schneiderman. That may sound like a softball or bowling league matchup, but it is actually a Supreme Court case that was heard last week. How in the world does this relate to energy efficiency? It is a case of behavioral economics and...
A Frivolous Novelty

A Frivolous Novelty

For this week’s publication, I was trying to think of an expensive, short-lived, duplicative, inconvenient, limited use, frivolous novelty.  Did I mention expensive?  After a half-hour of wonderment, the best I could do is a Homer Simpson bottle opener.   But really...