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economic decisions

Behavioral Economics; A Quiz

By Energy Rant One Comment
Expressions Hair Design versus Schneiderman. That may sound like a softball or bowling league matchup, but it is actually a Supreme Court case that was heard last week. How in the world does this relate to energy efficiency? It is a case of behavioral economics and the Constitution, believe it or not. Energy efficiency has everything to do with behavioral economics, or maybe it’s the other way around. Behavioral Economics Behavioral economics posits that emotional bias leads to poor economic decisions. Did someone say electric car? I couldn’t resist. There is no doubt about it. People make poor economic choices…
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