Last week we looked at the financial benefits of energy efficiency as compared to the stock market. I’m going to take this a few steps further, as forewarned last week.In both cases we start with the $39,000 investment and the stock market simply grows at its long-term average of 7.5% (Dow Jones Industrials). Obviously, a smooth appreciation of your investment is not the case and if you don’t have a strong stomach, you should avoid equities. Why is it called the Dow Jones Industrial Average anyway? It’s full of service companies, banks, and retailers. It includes Microsoft, but not Apple,…
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