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decision making process

Dude- Cheap Cookies

By Energy Efficiency, Energy Rant No Comments
Taking a suggestion from an anonymous rant reader [doesn’t want to get fired], I purchased and have been reading a book called Predictably Irrational.  Figuring out peoples’ decision-making process is my job – to win proposals, design programs that people want, and how to attract and keep the best workforce.  Process evaluation of EE programs contributes a great deal to this as well. Now, I ask you to find a calm state of mind, such as lying in bed on Saturday morning.  Relax.  Hang with me till I explain this.  For worse and better, engineers are more rational than non-engineers. ...
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