The snow has melted for now, although a foot of snow is forecasted overnight as I draft this. The lake ice is gone, and folks are Jonesing for open water fishing. Back in the day, when my father was still with us, we fished to eat because he said so. In our home state of Minnesota, that meant we fished walleyes, which are attractive fish (there are ugly fish – catfish, carp, believe me) but boring. My mission was to fill the live well with the limit and get on to some real fishing for pike and muskies. They are…
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This week, I am joined by someone who actually knows what she is talking about: Kristin Laursen, our Director of Marketing and Business Development. The two of us attended the Association of Energy Services Professionals (AESP) Spring Conference in Salt Lake City last week. The theme of the conference was marketing and customer engagement. Marketing and customer engagement is moving at Mach speed. Campaigns and outreach that may have gotten program managers over the finish line in time five years ago, three years ago, or even last year, are likely on the verge of obsolescence. My simpleton assessment is that…
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