The Campaign, Controversy, & Branding Takeaway

The Campaign, Controversy, & Branding Takeaway

Guest blogger Liz Haworth, VP of Marketing at Michaels Energy Following my guest Rant last month about Cracker Barrel’s logo makeover and brand backlash, I’m back with another round of marketing mayhem. This time, we’re swapping barrels for blue jeans and biscuits for...
MarCom Platinum Award – 2025

MarCom Platinum Award – 2025

The MarCom Awards recognize both print and digital pieces in the marketing and communications sector. We recently developed a Program Marketing Kit menu, which includes various materials aimed at supporting the efforts of our team and the services we offer to utility...
MarCom Platinum Award – 2025

MarCom Honorable Mention Award – 2025

The MarCom Awards recognize both print and digital pieces in the marketing and communications sector. We recently launched our product, IceRack™, and the branding for it. We were awarded the Honorable Mention for our IceRack™ branding & launch. For more...
MarCom Platinum Award – 2025

Hermes Gold Creative Award – 2025

In 2025, the Michaels Energy team earned the Hermes Gold Creative Award for the Simplifying Energy Efficiency Opportunity Flashcards. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of...
MarCom Platinum Award – 2025

Hermes Platinum Creative Award – 2025

In 2025, the Michaels Energy team earned the Hermes Platinum Creative Award for the Living Our Values (LOV) Program. The LOV program is our monthly recognition program, where employees can nominate their coworkers for going above and beyond our values. The Hermes...