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electric vehicles

Get People into Electric Vehicles Through the Zone of Acceptance

By Energy Rant No Comments
A few weeks ago, I observed a webinar sponsored by the Advanced Energy Economy to help me triangulate what the next great trend(s) might be. That meshed well with the electric vehicles (EV) post of last week and this week. The webinar featured two electrification apostles and two critics. The apostles led off with the no-brainerisms of the EV. The economics are hysterically bullish. It costs a tiny fraction to power personal transportation with electricity, primarily through cheap renewable energy, versus petroleum-based fuels. Point taken. Technological Determinism Later, when the critics came onto the scene, one of them noted that…
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