The electric car (or vehicle / EV) may be the most captivating technology of my career. I panned EVs ten years ago with a Frivolous Novelty. I implore you to go back and read that. Almost nothing has changed in ten years! The iPhone launched 13 years ago. Everyone has an iPhone or an iPhone wannabe. By contrast, the EV has gone from zero to 0.02 in the same period. This week I will cover market challenges and pain points. Next week, we will look at some mitigating solutions, some of which are stupendously simple. The Wall Street Journal reports…
Read More
