A couple months ago, I co-authored an AESP Strategies article with Diana Husmann from Nexant and Teri Lutz from Tetra Tech. The subject was non-residential behavior programs. One of the undercurrents that was revealed to me in that process is that strategic energy management, SEM, seems to get pigeonholed as a “behavior program”. First, to digress a bit, every program is a behavior program. ACEEE summarizes these nicely in their Field Guide to Behavior Programs. A super summary of behavior elements are as follows, taken directly from that paper. Cognition programs focus on delivering information to consumers. Categories include general and targeted communication…
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