A Rant for Shiny Happy Clappy People

A Rant for Shiny Happy Clappy People

A Rant reader asked me to take a break from ranting in lieu of “a piece about things that are going well in the industry despite the current economic climate.” I aim to please. Here is an Energy Happy Clappy. The best thing we have going for us in the industry is load...
Productivity In The Barn and On the Feedlot

Productivity In The Barn and On the Feedlot

This week, Rant readers get a threefer on 1) self-inflicted opposing policies, 2) common sense versus uncommon senselessness, and FOOD! Consumers and taxpayers have paid about $50 billion in subsidies to the ethanol industry over the last 40-plus years. Why? Because...
AI, Subsidies, Corn, and Climate

AI, Subsidies, Corn, and Climate

I spent a few days farming last week, resulting in a lot of podcast time. A couple of them provided kindling for this Energy Rant or two. The first noteworthy podcast included an interview with David Sacks, Chair of the President’s Council of Advisors on Science...
The Campaign, Controversy, & Branding Takeaway

The Campaign, Controversy, & Branding Takeaway

Guest blogger Liz Haworth, VP of Marketing at Michaels Energy Following my guest Rant last month about Cracker Barrel’s logo makeover and brand backlash, I’m back with another round of marketing mayhem. This time, we’re swapping barrels for blue jeans and biscuits for...