The Campaign, Controversy, & Branding Takeaway

The Campaign, Controversy, & Branding Takeaway

Following my guest Rant last month about Cracker Barrel’s logo makeover and brand backlash, I’m back with another round of marketing mayhem. This time, we’re swapping barrels for blue jeans and biscuits for branding lessons as we dive into American Eagle’s...
Liquid Air: Invention Yin Meets Economic Yang

Liquid Air: Invention Yin Meets Economic Yang

Last week, I threw a hissy fit when I saw that The Wall Street Journal finally reported on its front page that AI Data Centers, Desperate for Electricity, Are Building Their Own Power Plants. Welcome aboard, Paul[1]! I first introduced that topic to Rant readers on...
Political Pendulums Are Grid-Wrecking Balls

Political Pendulums Are Grid-Wrecking Balls

I could write about electricity shortages and data centers every week. Maybe I’ll attempt to keep it to one per month. There are many reasons it’s important, but the big one is that it drives load growth, strains the bajeezus out of the grid, and keeps...
Electric Vehicle Deep Dive Gems

Electric Vehicle Deep Dive Gems

I learned some interesting new things as I prepared and updated content for my presentation to the Wisconsin Public Utilities Institute’s Energy Utility Basics in a couple of weeks. Online registration is still open, so get in while you can. First, EVs are...