by Liz Haworth | Oct 28, 2025 | Energy Rant
Following my guest Rant last month about Cracker Barrel’s logo makeover and brand backlash, I’m back with another round of marketing mayhem. This time, we’re swapping barrels for blue jeans and biscuits for branding lessons as we dive into American Eagle’s...
by Jeff Ihnen | Oct 20, 2025 | Energy Rant
Last week, I threw a hissy fit when I saw that The Wall Street Journal finally reported on its front page that AI Data Centers, Desperate for Electricity, Are Building Their Own Power Plants. Welcome aboard, Paul[1]! I first introduced that topic to Rant readers on...
by Jeff Ihnen | Oct 13, 2025 | Energy Rant
I could write about electricity shortages and data centers every week. Maybe I’ll attempt to keep it to one per month. There are many reasons it’s important, but the big one is that it drives load growth, strains the bajeezus out of the grid, and keeps...
by Jeff Ihnen | Oct 8, 2025 | Energy Rant
Check out this week’s video blog as Jeff goes off-road with South Dakota State University Football Coach Emeritus, John Stiegelmeier, who led the Jackrabbits to their first FCS Championship in his final season of 2022. Learn about the rigors of a seven-day-per-week...
by Jeff Ihnen | Sep 30, 2025 | Energy Rant
I learned some interesting new things as I prepared and updated content for my presentation to the Wisconsin Public Utilities Institute’s Energy Utility Basics in a couple of weeks. Online registration is still open, so get in while you can. First, EVs are...
by Elisabeth Hamilton | Sep 22, 2025 | Energy Rant
Google is still playing the carbon-free hall of mirrors, this time, claiming Gemini inquiries only result in 0.03 grams of carbon dioxide and five drops of water, less than Jalen Carter’s demonstration of contempt for Dak Prescott, the NFL’s highest-paid quarterback,...
