Case Studies In Bad Energy Policy

Case Studies In Bad Energy Policy

Shortly after the Russia-Ukraine war kicked off, I quoted a panelist from the Wisconsin Public Utilities Institute. He said, “Watch what the Germans do and do the opposite.” My quote referred to the war, but the WPUI gentleman was discussing energy policy....
A Rant for Shiny Happy Clappy People

A Rant for Shiny Happy Clappy People

A Rant reader asked me to take a break from ranting in lieu of “a piece about things that are going well in the industry despite the current economic climate.” I aim to please. Here is an Energy Happy Clappy. The best thing we have going for us in the industry is load...
Productivity In The Barn and On the Feedlot

Productivity In The Barn and On the Feedlot

This week, Rant readers get a threefer on 1) self-inflicted opposing policies, 2) common sense versus uncommon senselessness, and FOOD! Consumers and taxpayers have paid about $50 billion in subsidies to the ethanol industry over the last 40-plus years. Why? Because...
AI, Subsidies, Corn, and Climate

AI, Subsidies, Corn, and Climate

I spent a few days farming last week, resulting in a lot of podcast time. A couple of them provided kindling for this Energy Rant or two. The first noteworthy podcast included an interview with David Sacks, Chair of the President’s Council of Advisors on Science...
The Campaign, Controversy, & Branding Takeaway

The Campaign, Controversy, & Branding Takeaway

Guest blogger Liz Haworth, VP of Marketing at Michaels Energy Following my guest Rant last month about Cracker Barrel’s logo makeover and brand backlash, I’m back with another round of marketing mayhem. This time, we’re swapping barrels for blue jeans and biscuits for...
Liquid Air: Invention Yin Meets Economic Yang

Liquid Air: Invention Yin Meets Economic Yang

Last week, I threw a hissy fit when I saw that The Wall Street Journal finally reported on its front page that AI Data Centers, Desperate for Electricity, Are Building Their Own Power Plants. Welcome aboard, Paul[1]! I first introduced that topic to Rant readers on...
MarCom Platinum Award – 2025

MarCom Platinum Award – 2025

The MarCom Awards recognize both print and digital pieces in the marketing and communications sector. We recently developed a Program Marketing Kit menu, which includes various materials aimed at supporting the efforts of our team and the services we offer to utility...
MarCom Platinum Award – 2025

MarCom Honorable Mention Award – 2025

The MarCom Awards recognize both print and digital pieces in the marketing and communications sector. We recently launched our product, IceRack™, and the branding for it. We were awarded the Honorable Mention for our IceRack™ branding & launch. For more...