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technology adoption

Oct 12
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Fork in the Road

Middle Actors Take the Fork, Customers Take the Change

By Energy Rant No Comments
When I stick my neck out, it’s often nice to discover others are on board to slow down the machete. I stash potential topics in an electronic pile, and when something triggers a need, I’m ready to go. This time, a co-presenter triggered me as I was delivering an electrification presentation for the Wisconsin Public Utility Institute’s Utilities Basics Course. The co-presenter was Erin Monroe-Nye, who discussed and provided the essentials of energy efficiency programs. Erin described a scenario in which she wanted to install a cold-weather heat pump. She got resistance and a runaround from her HVAC contractor. I…
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May 09
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program

Program Adoption Curves – Telephones and Televisions

By Energy Rant No Comments
There are certain energy efficiency programs that we are never going to pursue – all those that are in the late majority and laggard stages. Those ships left the pier 10-15 years ago, and we are not going to attempt to catch them. In two words, they are widget programs, up, down, mid, over, under-stream programs of all stripes, including direct install. The previous chart shows theoretical adoption and market share curves. Of course, in reality, adoption isn’t nearly as pretty, as shown in the next chart, which is fascinating. You will want to get your own version of that…
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All things energy. That’s our jam.

We talk a lot about energy – from the serious to the satirical.

All things energy. That’s our jam.

We talk a lot about energy – from the serious to the satirical.

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