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Image of broken mirror with text that reads '24-7 carbon-free energy hall of mirrors'

24-7 Carbon-Free Energy Hall of Mirrors

By Energy Rant No Comments
The ESG cabal seems to be drawing up another hall of mirrors to persuade credulous stakeholders and bystanders that they are siphoning only carbon-free energy (CFE) from the electric grid. The Electric Power Research Institute calls it 24-7 carbon-free energy, oddly enough. “Large companies from Starbucks to eBay have pledged 100% renewable energy targets to offset greenhouse gas emissions from their electricity use. Recently, several large companies, including Google, Microsoft, and others, have started procuring something called carbon-free energy that more closely matches their corporate electricity load on a 24/7 hourly basis. This is known as 24/7 carbon-free energy.” Unquestionably,…
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Energy Efficiency; Best in Show Pedigree, with a Homely Mutt Impression

By Energy Efficiency, Energy Rant No Comments
Energy efficiency gets a bad rap, but I shall attempt to slap some sense into efficiency deadbeats.  I will start by beating the simple-payback-is-bad dead horse one more time.  It may giddyup and run as a result. I am quite certain that one of the things that make investment in energy efficiency the homely mutt of corporate decision making is lack of trust in the savings.  This is why it has always been bogged down with simple payback.  Like, whew, when do I get my money back and break even on this lower-than-penny-stock gamble?  I just want my money out.…
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Freeridership: Confessions of a Bad Person

By Energy Efficiency, Energy Rant 2 Comments
On Thanksgiving weekend, I was impulse shopping online at  I’d like a new insulated coffee tumbler.  Once I moved my desired tumbler to the shopping bag and proceeded to checkout, I found that I needed to purchase $75 to avoid the $8 shipping charge.  Ok.  I’ll just buy coffee, which I always buy anyway at their stores, to clear the $75.  On the way to $75, I noticed one pound of coffee added to the shopping bag didn’t move the needle (purchase total).  That’s because there was a buy-three-and-get-one-free promotion ongoing.  Cool! My box of Starbucks goods arrived with…
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