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Getting Personal with Inbound Marketing

By Energy Rant No Comments
I was reading an article recently, and I apologize because I don’t remember what or where it was to share it, but the crux of the article was times have never been better, and the good ole days weren’t so grand. The conveniences of modern life can fill books, but what most people think they despise, actually benefits them. An easy example is profiling via personal internet activity from Google to Amazon, to even your internet service provider. Who doesn’t like autofill provided by Google? What about saving credit card data so I can sit on my bum instead of...
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Boredom or Drone?

By Energy Efficiency, Energy Rant No Comments
Last week’s AESP Spring Conference in Baltimore wrapped up with Dr. Julie Albright’s presentation, The Social Utility – great stuff. I had already attended a similar presentation by Dr. Albright, apparently during last fall’s conference (crap for memory here). As the title suggests, the subject is social media: LinkedIn, YouTube, Twitter, Facebook, Pinterest, and dozens of offshoots that aggregate and/or process information from these sites into a preferred presentation. It’s mind blowing. Dr. Albright’s presentation includes generational views of these things – the people aspect. There are three generations of folks in the workforce today, from old to young: boomers...
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