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opinion dynamics

Abstract Writing with Marvin and The Old 96er

By Energy Rant No Comments
I love reading and scoring abstracts, so sign me up! This post provides advice for abstract writing to get selected for a paper, award, webinar, or article. But first, a secret: I advise that you pay attention because my scores are heavily weighted. How do you do that, Jeff? Easy. On a scale of one to five, where five is best, I give a few fives, and I assign the rest to purgatory or hell with a two or one, respectively. That gives more muscle to my opinions – like 4x compared to folks who score 4s and 5s on…
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Segmentation with AESP, Featuring Mason Verger

By Energy Rant One Comment
This post contains wild ideas that sprouted during last week’s AESP National Conference in Phoenix. Specifically, it emanates from Brad Kates’ (Opinion Dynamics) presentation on evaluation by segmentation A comment by Susan Gilbert (Apogee) Comments from Elizabeth Titus’ (NEEP) panel, “The Future of Energy Efficiency Evaluation” Segmentation Segmentation, according to this simpleton, includes not only splitting customers by business and industry types but also by geographic and demographic factors. Segmentation terms include psychographic and firmographic. I don’t know about you, but my first visualization of psychographic includes stunts featured in the movie Hannibal. For instance, psychotic Mason Verger plotted revenge…
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