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market forces

Low Electricity Prices – Impacts and Longevity

By Energy Rant 2 Comments
As I’m sitting here reading about topics including electricity prices, electric cars, and utility innovation in Public Utilities Fortnightly, it occurs to me: why are so many organizations and companies in the utility industry named after Edison when the electric car company is named after Tesla? This makes no sense, whatsoever. Edison was the vehement direct current advocate, and Tesla was the alternating current advocate. They were fierce rivals. But the car uses Edison’s direct current, while the utilities, of course, produce and deliver Tesla’s alternating current. I can only conclude that Edison was a better marketer, but I’ll bet…
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Dude- Cheap Cookies

By Energy Efficiency, Energy Rant No Comments
Taking a suggestion from an anonymous rant reader , I purchased and have been reading a book called Predictably Irrational.  Figuring out peoples’ decision-making process is my job – to win proposals, design programs that people want, and how to attract and keep the best workforce.  Process evaluation of EE programs contributes a great deal to this as well. Now, I ask you to find a calm state of mind, such as lying in bed on Saturday morning.  Relax.  Hang with me till I explain this.  For worse and better, engineers are more rational than non-engineers.  Why?  Because they like…
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