As my crop of silver hair continues to expand, I have become more of a historian, particularly when it comes to cause and effect, and peoples’ behavior. I step back and observe what is happening and what has happened as a result of this or that policy. Theories are nice, and they may be well thought out and make sense but if they fail miserably, should we double down and try it again? Policy isn’t like launching rockets or breaking the speed of sound. For those things, you can test, observe failure/problems and make adjustments. For example, Chuck Yeager was…
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I attended the Midwest Energy Efficiency Alliance last week and it was an interesting environment, to say the least. This was the 4th or 5th MEEA conference I have attended. Behavioral stuff is an up and coming topic/issue in the EE industry. I am planning to do a rant that to save energy, people have to give a crap. I just need something to push me over the edge. After all, just about all lasting energy efficiency requires behavioral changes. Only inanimate, stationary, non-energy consuming stuff, e.g., insulation, doesn’t require behavior change. Everything else has a behavioral component for maintenance,…
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