Yale and Environmental Defense Fund socialites have published an article for Nature (you can purchase the article with a federally backed low-interest loan or borrowing against the negative equity in your home) indicating that rebound effect is over-hyped. Rebound, snapback, backfire, fumble, boot, bogey, crash, and other terms are used to describe consumers’ change in behavior to use efficient energy consuming products more because they are cheaper to operate. Sometimes one needs to use perverse reasoning beyond social norms (no not that) to shoot down illogic. First, consider that behavior change is the golden pinnacle of any energy efficiency portfolio. …
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