Skip to main content

knowledge based programs

Selling Energy Efficiency; The Rare Bird Gets the Worm

By Energy Efficiency, Energy Rant No Comments
This article from Greentech Media a few weeks ago provides a great follow-on subject for this post. The subject is selling energy efficiency, and it ties the combination of Home Runs in Residential HVAC(ironically published the same day as the Greentech article) and last week’s post, Trade Allies; Care for a Nail, Sir. The crux of the Greentech article, aside from explaining how we are doing a bad job selling energy efficiency, is how to do it right. Really, the subject spreads to commercial and industrial in almost exactly the same way. In summary: Wrong: Selling on “energy savings and…
Read More