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Dec 05
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Image of broken mirror with text that reads '24-7 carbon-free energy hall of mirrors'

24-7 Carbon-Free Energy Hall of Mirrors

By Energy Rant No Comments
The ESG cabal seems to be drawing up another hall of mirrors to persuade credulous stakeholders and bystanders that they are siphoning only carbon-free energy (CFE) from the electric grid. The Electric Power Research Institute calls it 24-7 carbon-free energy, oddly enough. “Large companies from Starbucks to eBay have pledged 100% renewable energy targets to offset greenhouse gas emissions from their electricity use. Recently, several large companies, including Google, Microsoft, and others, have started procuring something called carbon-free energy that more closely matches their corporate electricity load on a 24/7 hourly basis. This is known as 24/7 carbon-free energy.” Unquestionably,…
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Aug 17
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Big Tech

Chasms of Big Tech and Utilities

By Energy Rant No Comments
Last month, Utility Dive posted an article describing how big tech (Google, Amazon, etc.) is taking the lead for home automation and energy management. But there is still hope for utilities – they have trusted relationships with customers, Dive says. Chasms of Risk Tolerance There may not be a pair of industries more dissimilar than big tech and utilities. Big tech has so much cash flow they can afford to have half their products bomb: Amazon failures include Fire, Destinations, Local, Register, and Importer. I only recognize Fire and none of these other boondoggles. Too bad, so sad for Mr.…
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Jul 09
Love0

Utilities v Big Tech Google and Facebook

By Energy Rant No Comments
“Don’t be evil.” That was the tagline for Sergey Brin and Larry Page, the founders of Google, er Alphabet. Hahahaha! For some reason, they ditched this motto three years ago. They also used the name change fig leaf to paint over their sins. When you make an audacious statement like that and demonstrably act in ignorance of it, putting the best of spins on it, I do not forget. I’m reminded of it every time I see headlines like, “Tech’s Dirty Secret; The App Developers Sifting through your Gmail” or “How to Keep Google from Owning Your Online Life.” These…
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May 30
Love0

Getting Personal with Inbound Marketing

By Energy Rant No Comments
I was reading an article recently, and I apologize because I don’t remember what or where it was to share it, but the crux of the article was times have never been better, and the good ole days weren’t so grand. The conveniences of modern life can fill books, but what most people think they despise, actually benefits them. An easy example is profiling via personal internet activity from Google to Amazon, to even your internet service provider. Who doesn’t like autofill provided by Google? What about saving credit card data so I can sit on my bum instead of…
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Jul 25
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decision

Decision Overload – After 19 Million Decisions, Interrogation

By Energy Rant One Comment
The average American adult faces 35,000 decisions every day. Whoa! It is called decision fatigue, and when people get too much, they default to no, or doing nothing. I would also add, speaking from personal experience, that the older I get the less time and fewer decisions I want to make. Good enough is good enough for my choices. You best believe this topic has a lot to do with business (i.e. efficiency program) success or not success. I’m a late adopter of new software. I was late to Firefox, and then late to Chrome. In fact, the reason I…
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Apr 27
Love0

Greenpeace – Don’t Let Facts Get in the Way

By Energy Efficiency, Energy Rant, Renewable Energy, Sustainability No Comments
Back in the day when I was in the nuclear Navy, Greenpeace was not so infrequently pulling stunts like running their zodiacs up on the top of submarine hulls to make their unfounded statements of radiation releases to the environment.  Since 9/11, you can bet they stopped this practice.  Even back in the early 1990s the hatch was guarded by a burly guy sporting a short barrel shotgun with the largest shell chamber I’ve ever seen.  Stopping power.  The fact is, the US Navy runs the cleanest nuclear plants in the world with thousands of operating reactor YEARS and not…
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All things energy. That’s our jam.

We talk a lot about energy – from the serious to the satirical.

All things energy. That’s our jam.

We talk a lot about energy – from the serious to the satirical.

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