Taking a suggestion from an anonymous rant reader , I purchased and have been reading a book called Predictably Irrational. Figuring out peoples’ decision-making process is my job – to win proposals, design programs that people want, and how to attract and keep the best workforce. Process evaluation of EE programs contributes a great deal to this as well. Now, I ask you to find a calm state of mind, such as lying in bed on Saturday morning. Relax. Hang with me till I explain this. For worse and better, engineers are more rational than non-engineers. Why? Because they like…
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One of the most rewarding aspects of our business is ensuring people get it right and customers get the legitimate energy and monetary savings they should be receiving. My answer to “why should we pick you?” is: we are passionate about what we do; we get things right; and we want to make a difference – improve things. The problem occurs when others don’t give a rip about these things. Michaels’ primary thrust in the evaluation arena is impact evaluation, which is – what difference does the program make? The questions are (1) what is happening versus what would have…
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True or false: It’s easier to teach Pablo Picasso how to paint a house than it is to make a house painter into a Picasso-grade painter/artist. For the answer, keep reading. I was sitting in a session at last week’s AESP conference sipping my weak overpriced Starbucks when I almost sprayed a mouthful on the bystanders sitting in front of me. Not one, but two guys opined that it is easier to teach, for example, a refrigeration expert retrocommissioning than it is to teach a retrocommissioning/energy expert efficient refrigeration. Allow me to demonstrate with an example, a true story. A…
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I was recently reading a letter to the editor in The Wall Street Journal where the reader blasted ag biotech companies like Dow Chemical and Monsanto for creating “superweeds”. Monsanto transformed crop farming with the development of Roundup herbicide, which kills practically anything with roots but is otherwise quite benign (oxymoron alert). They later developed genetically modified seeds for plants that are immune to the weed killer. But weeds, like bacteria, have morphed to become immune to Roundup. The letter goes on to compare the superweeds to antibiotic–resistant organisms. Except, nobody is going to be killed by a superweed. So…
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