As I mentioned in a LinkedIn post last week, this week’s Energy Rant involves an interesting article Why Homeowners Don’t Trust Energy Efficiency. The paper could also be tweaked a little and re-entitled, Why Customers Don’t Trust Energy Efficiency. Period. As usual, this brings to mind a cornucopia of spinoffs. Let’s first begin with a core theme of a rant from about a month ago. In that, I said savings from current portfolios across the country are dominated by: Incentives for trinkets like CFLs and ENERGY STAR this, that, and the other (consumer goods) and Incentives for contractors to upsell efficient…
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