This week, I am joined by someone who actually knows what she is talking about: Kristin Laursen, our Director of Marketing and Business Development. The two of us attended the Association of Energy Services Professionals (AESP) Spring Conference in Salt Lake City last week. The theme of the conference was marketing and customer engagement. Marketing and customer engagement is moving at Mach speed. Campaigns and outreach that may have gotten program managers over the finish line in time five years ago, three years ago, or even last year, are likely on the verge of obsolescence. My simpleton assessment is that…
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Happy New Year! I am launching 2017 with this positive, upbeat Rant (my apologies to all my Oscar the Grouch fans). I have a go / no-go test for our company’s involvement with organizations: if we are going to be members of something, we are going to participate in, benefit from, and contribute more than money to the organization. Otherwise, it is indeed a waste of money. The Association of Energy Services Professionals (AESP) is an organization I’ve been involved with since 2010. That was the year I attended the big shindig, the National Conference, for the first time. Since…
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