This post contains wild ideas that sprouted during last week’s AESP National Conference in Phoenix. Specifically, it emanates from Brad Kates’ (Opinion Dynamics) presentation on evaluation by segmentation A comment by Susan Gilbert (Apogee) Comments from Elizabeth Titus’ (NEEP) panel, “The Future of Energy Efficiency Evaluation” Segmentation Segmentation, according to this simpleton, includes not only splitting customers by business and industry types but also by geographic and demographic factors. Segmentation terms include psychographic and firmographic. I don’t know about you, but my first visualization of psychographic includes stunts featured in the movie Hannibal. For instance, psychotic Mason Verger plotted revenge…
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