Last week I wrote about understanding the customer and knowing what they want, whether the customer is the utility, regulator, or the end user of energy. Taking this a step beyond, the customer/client may not know what they want. For example, a hypothetical customer may want to control all energy use in their house from a smartphone, 100% renewable energy, and a smart-grid connected electric car. I am convinced once the hoopla settles, customers will want (1) cheap, reliable energy, and (2) any help to be more successful. Three weeks ago, I wrote about Messing with Near Perfection. That post…
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