Taking a suggestion from an anonymous rant reader , I purchased and have been reading a book called Predictably Irrational. Figuring out peoples’ decision-making process is my job – to win proposals, design programs that people want, and how to attract and keep the best workforce. Process evaluation of EE programs contributes a great deal to this as well. Now, I ask you to find a calm state of mind, such as lying in bed on Saturday morning. Relax. Hang with me till I explain this. For worse and better, engineers are more rational than non-engineers. Why? Because they like…
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