by Jeff Ihnen | Dec 3, 2012 | Energy Efficiency, Energy Rant
Taking a suggestion from an anonymous rant reader [doesn’t want to get fired], I purchased and have been reading a book called Predictably Irrational. Figuring out peoples’ decision-making process is my job – to win proposals, design programs that people want, and...
by Jeff Ihnen | Mar 12, 2012 | Energy Rant
Last week I described a hypothetical, unethical scam to achieve a desired outcome, which leads up to this week’s rant, which I didn’t have space for last week. I first came across this in The Wall Street Journal editorial page. The Heartland institute, which I had...
by Jeff Ihnen | Mar 29, 2011 | Energy Rant
Some things in life you have to fully commit yourself to or they will end in colossal failure, or immeasurably small success. When I was a kid I played Evel Knievel by setting up ramps of 2×12 planks and concrete blocks. I jumped my bike across maybe a five...
