Don’t you hate it when the holidays come, and the A-Team of whatever it may be – radio show hosts, NPR, WPR, other talk radio and news stations - play their “best of” broadcasts? It is essentially retreads of irrelevant, untimely information. Of course we don’t do this at the Rant. Instead, this holiday week, I am going to add some recent reinforcement and other timely information in which you are sure to be interested. Guaranteed, or you may need to see a counselor. Customer Engagement, Take 2 A few weeks ago in Customer Engagement, Get with It or Get…
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This week, I am joined by someone who actually knows what she is talking about: Kristin Laursen, our Director of Marketing and Business Development. The two of us attended the Association of Energy Services Professionals (AESP) Spring Conference in Salt Lake City last week. The theme of the conference was marketing and customer engagement. Marketing and customer engagement is moving at Mach speed. Campaigns and outreach that may have gotten program managers over the finish line in time five years ago, three years ago, or even last year, are likely on the verge of obsolescence. My simpleton assessment is that…
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