behavioral economics

As I’m sitting here reading about topics including electricity prices, electric cars, and utility innovation in Public Utilities Fortnightly, it occurs to me: why are so many organizations and companies in the utility industry named after Edison when the electric car company is named after Tesla? This makes no sense, whatsoever. Edison was the vehement direct current advocate, and Tesla was the alternating current advocate. They were fierce rivals. But the car uses Edison’s direct current, while the utilities, of course, produce and deliver Tesla’s alternating current. I can only conclude that Edison was a better marketer, but I’ll bet…