Sorry, it’s not Whitney Houston, or Jeff Ihnen, writing this week’s Rant. It’s Kristin Laursen filling in while Jeff puts his feet up, sips martinis, and listens to 90s love songs (at least two of the three of those are true). Last week in Jeff’s Rant, he told us that consumers rule and drive everything, and that we’re “notoriously bad at math and buy for emotional and other reasons.” I can personally attest to the bad at math part, but the buying based on emotions can be explained through behavioral economics. Behavioral economics gives us insight into human behavior to…
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