Consultants to our industry advise small business owners to have life insurance in the amount of company value held so surviving partners can carry on without a crushing debt load. I begin with a story of the torturous quest for more insurance. Insurance Rant Once insured, the seller of insurance wants customers to be healthy, do preventive maintenance, and have proactive checkups like an annual physical. Much of this is even “free.” So they like us? Not so much. For the next policy you need, you’re better off leaving no trace. God forbid something might need to be pre-emptively treated.…
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I’ve spent most of my career in energy efficiency marketing and selling energy efficiency to clients and anyone who might listen. Come to think of it, I marketed and sold to a lot of people who didn’t listen, to be sure. So no one is safe. A major component is removing barriers; also known as excuses, and sometimes bad ones. Selling EE is very challenging but rewarding and it’s the way it should be rather than jamming laws down the gizzards of the public by the dysfunctional, corrupt, and clueless bunch in Washington. Last week a guy actually presented a…
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