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politics

Political Earthquakes and Snowflakes

By Energy Rant No Comments
In case you haven’t noticed, the Energy Rant is rebellious. It doesn’t add to the resonate frequencies of our industry’s echo chamber. Strength, resilience, and long-term success require bravery of leaving one’s comfort zone, and frankly, spending most of one’s time in the uncomfortable zone.Do the words snowflake, cocoa, Teddy Bears, Play-Doh and cry-ins have new meaning to you? The answer is, probably. This is not the way to get things done, or for that matter, make any difference whatsoever in one’s mission. Most people claim to hate politics – the rough and tumble of it; the name calling, the…
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Politics and Energy Efficiency

By Energy Efficiency, Energy Rant No Comments
I recently read an article from a management consulting firm regarding what not to do when using social media for marketing.  First on the list: don’t talk about politics.  So what does Jeff do?  Fly right into the storm.  Politics and energy efficiency are directly linked in regulated utility markets in which we live, so this is an obvious critical subject. Recently, the National Academy of Sciences released a report, “Political Ideology Affects Energy-Efficiency Attitudes and Choices”.  One of the main points talks about environmental benefits and CO2 reductions as a benefit to buying energy efficient products, and it is…
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