mandates

I recently read an article from a management consulting firm regarding what not to do when using social media for marketing.  First on the list: don’t talk about politics.  So what does Jeff do?  Fly right into the storm.  Politics and energy efficiency are directly linked in regulated utility markets in which we live, so this is an obvious critical subject. Recently, the National Academy of Sciences released a report, “Political Ideology Affects Energy-Efficiency Attitudes and Choices”.  One of the main points talks about environmental benefits and CO2 reductions as a benefit to buying energy efficient products, and it is…