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Guest Rant – Marketing Gone Wrong…and Right

By Energy Rant No Comments
Guest blog alert! Kristin Laursen and Teri Lutz here, filling in for Jeff while he relaxes somewhere in the middle of Iowa, sipping martinis and riding tractors (for real, we couldn’t make this up). So if you disagree with anything in this Rant, you’ll have to wait until Jeff returns and take it up with him. ;) A common frustration in the utility industry, or any industry for that matter, is “why aren’t we hitting our targets?” In our industry, those targets can include any number of things, from customer interactions, to program participation, to impacts, and many things in…
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