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MidAmerican Energy

Demand Side Market Transformation

By Energy Efficiency, Energy Rant No Comments
Last week I was reading a couple regulatory dockets; one by a citizen and another by an intervener.  They made some good points, including a situation of being locked out of the market in one’s own state, to which I replied, “Welcome to the party.”  Both dockets had a ring of “market transformation”. Our friends at the American Council for an Energy Efficient Economy (ACEEE) define market transformation as, “The strategic process of intervening in a market to create lasting change in market behavior by removing identified barriers or exploiting opportunities to accelerate the adoption of all cost-effective energy efficiency…
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