Elizabeth Haworth, MBA

VP of Marketing

I never thought that my career would take me into the energy efficiency space, but it was a no-brainer once I learned about Michaels and what they do. In my role, I combine my passion for marketing with making a difference (for people and the planet), and I get to work with some incredible people along the way.

Liz started her marketing career at an advertising agency, helping clients develop and run their marketing strategies and initiatives from just about every industry you can think of; finance, hospitality, manufacturing, retail, education, and everything in between. She later took on a new challenge at a credit union to build and grow their marketing department as the Director of Marketing. While in this role, she also ran the credit union’s non-profit foundation as its Executive Director and taught marketing courses as an adjunct professor at Viterbo University.

Liz joined the Michaels Energy team in 2020 as the Associate Director of Marketing. She later held the role of Director of Sales and Marketing before being promoted to Vice President of Marketing, where she leads and executes the marketing strategy for the firm, driving brand awareness, lead generation, and client engagement. Liz earned a Bachelor of Business Administration degree in Marketing and Spanish from Viterbo University and a Master of Business Administration from the same university.

Liz loves the outdoors and exploring as much of this big, beautiful world as possible. Her favorite hobbies include traveling, scuba diving, hiking, paddle boarding, snorkeling, and playing cribbage with a glass of bourbon.